You are viewing an old version of this page. View the current version.
Compare with Current
View Page History
« Previous
Version 8
Next »
Define a mission for your company or product.
The mission states why the enterprise exists. Keep it precise and focused.
Then build your vision on this mission statement.
Properties
The document type mission statement provides the following properties:
Type
Specify the type of the mission statement to organize them.
Use the Mission Statement Type to define types of mission statements.
Tag Line
Provide a tag line that summarizes the mission concisely.
Make it inspiring, easy to understand, and easy to communicate.
Sections
Description
Describe the context for your mission.
What is your story, your moment of epiphany?
Position
Explain as part of the mission why the organization or product exists.
How is it different from competitors?
Purpose
Explain which need the organization or product satisfies.
What is the change the organization is aiming at? Which problem does it solve? Which public interest is this mission serving?
Motivation
Explain what will people motivate to support this mission or be a customer.
What does it do for customers, employees, and owners?
Vision Statements
Automatic list of visions statements derived from this mission.