The type of the user character.

Select a type for the user with the User Character Type Macro.

The actor type defines how the user character is mainly acting with the system. The information is used to separate the primary (main) user characters ("Primary") from those that are only used in stories that support the system, but not fulfil its main goal. If the user character cares for the system, it is called ''Secondary'', if it provides additional functionality, it is called ''Supporting''.

Add a reference to an image for a role or persona to. The URL to an image may be a plain URL or a link that points to an image.

Typically the URL is used to fetch the image and render it using the Display Document Property As Image Macro.

The description of the user character.

Describe the background of the user character in some detail. Sketch out some facts to visualize the context the character lives in. This may include some demographic information.

List the needs you assume the user character has from a brainstorming session. This may lead to hypotheses that have to be worked on later.

From a brainstorming session add possible solutions to the needs your product may provide or be involved with. Again, these points may not to be taken as granted, but used as a tool to visualize the character.