Maven plugin Alias Maven Plugin has been released with version 0.3.3.
The improvement escapes the environment variables on windows boxes so that they are no longer expanded on the help page.
j7 = set JAVA_HOME="D:\java\edition\jdk1.7.0" ;;
Is now reduced to:
j7 = set JAVA_HOME="JAVA_HOME_7";; set PATH=JAVA_HOME_7\bin;PATH